If you've ever watched the show, Bar Rescue, you know that the main goal of industry expert, Jon Taffer, is always to make as much money as possible. And you don't have to be a bar in need of rescue to feel like that should ultimately be your goal as well. With 30 years in the business, Taffer is an excellent resource to learn from and his...Details
Last year, I stumbled upon an article by Forbes that claimed the secret to happiness was spending money on experiences, not things. And as a millennial, that made perfect sense to me, because it’s definitely what I look for when spending my money. Interestingly enough, while researching today’s blog, I found another article by CNBC, featuring...Details
In today’s hyper competitive market, you have to always be thinking about new ways to generate revenue. Be it through sales, upgraded menus, or advertising, getting customers to spend more with each visit is a vital component to being successful for the long haul.
One easy way to drive additional sales of food and beverage is to implement a...Details
As we wrap up another exciting week at the IAAPA Attractions expo, there are many lessons to be learned from such a huge show. For attractions, the big message we continue to hear from both industry experts and press alike, is that the WHOLE experience matters. When you consider how many options each patron has for their entertainment, you have...Details
It seems these days you can’t go anywhere without finding some form of food available for purchase as part of the experience. From movie theaters to convenience stores, more and more locations are adding prepared foods to their line up and the attractions industry is no different. In less than three weeks we’re headed to the IAAPA Attractions...Details
More than Just a Transaction: Increase Concession Sales by Making Concessions part of the Experience
There are many ways an attraction can increase concession sales, some of them are easier than others, but when it comes to driving higher profits, attractions should rely on their unique selling point of being an experience. As an attraction, you are selling an experience. Be it a ball game, an interactive animal exhibit, or even a game of...Details