It can be tough to churn a profit as a movie theater. Streaming services like Netflix and movies on demand are keeping people from leaving home. Even when you do get customers through the door, profit margins on ticket sales are razor thin.
For most cinemas, concessions are a vital component of the theatre business that helps supplement and drive additional sales. Popcorn and candy are almost synonymous with the movie going experience, but surly there are benefits to an expanded menu offering. From hot prepared appetizers to full blown fast casual menus, movie theaters are starting to see the benefits of offering more than just popcorn when it comes to movie theater food.
Adding an expanded movie theater food menu can often seem like a big undertaking due to the complexities of installation and implementation. But with a well thought out action plan, any size operation can be outfitted for food service. When done right, prepared food can supply a huge stream of revenue for a cinema. Of course there are some factors to consider before implementing a food service strategy and promoting your new food menu.
Today we share with you our latest white paper for free download. In this white paper we aim to highlight the benefits and challenges to implementing a food service program to an existing cinema. From there we will give you some strategies to make the program a success and ideas for promotion of your new program.
We hope by the end of this guide you will be well informed on your options and equipped to make the leap into the food service arena. Click here to be taken to our download page so you can start learning about the benefits of expanding your concession food offerings.
We also have a wide variety of other cinema food service related materials you may find helpful in your quest to boost profits. Check them out: