Dessert is a powerful thing. Just think about it. We have all been there. You are out to eat with family or a group of friends and find yourself hesitant to finish your entrée because you are saving room for dessert. Imagine that! You are looking forward to a post meal treat so much that you would pause, and maybe even waste part of a meal just to ensure you aren’t too full to enjoy something sweet.

But why? Why is dessert after a meal so darn enticing and satisfying? Well, according to food scientist and author of Why Humans Like Junk Food, Steven Witherly, "As we eat the savory course, we rapidly reduce our hunger pangs and become full — the pleasure of the first course has passed (savory and hot). But as we indulge again with a new set of foods (sweet and cold), our appetite re-energizes — and we indulge in the pleasures of eating once again,". Now, seeing that humans are pleasure-seeking creatures, it makes sense that more often than not we are going to want to take a look at that dessert menu!

Use this bit of knowledge to your advantage and implement dessert offerings that will not only grab the attention of your customers, but keep them coming back for more. Owners and operators we are talking to you! Dessert is the FINAL course and you certainly do not want to leave a bad taste in anyone’s mouth…pun intended.

Invest in quality ingredients and reliable equipment to guarantee your dessert menu is executed correctly and received with rave reviews. Automatic deep fryers like the AutoFry® are easy to use, and ideal for creating sweet selections like churros, beignets and more. High-speed ovens like the MultiChef™  can quickly prepare outstanding options like lava cakes, chocolate chip cookies and even dessert quesadillas!

To find out more about how the right equipment can help you execute a phenomenal dessert menu click the link below.