Going to the movies is quite the experience. The bright lights, the busy bustle of people, and the sound of popcorn popping are just a few of the things that add to the ambiance and excitement of catching a flick at the theatre. These days, almost anything is possible at the movies, including expanding food choices. Don’t get me wrong, I love a...Details
There’s a lot of talk lately about the death of cinema. With the advent of movie streaming services like video on demand, Netflix, and Hulu, there is a real threat to the movie theatre industry looming. But is it enough to kill cinema all together? Mashable sure seems to think so, but I’d argue otherwise. The cinema has much to offer patrons...Details
Cinema dining is becoming more and more prevelant in theaters across the globe. As customers crave more experiential entertainment options, cinemas have no choice but to expand into the foodservice realm. If you’re not yet thinking about food service, or perhaps you’ve thought about it but aren’t sure where to start, this blog is for you. Today...Details
This week, two of my favorite things came together in Las Vegas for their respective annual trade shows: Movies and Pizza. Really, a match made in heaven, these two industries are both evolving in many ways.
At CinemaCon, owners and operators are finding in-theater dining to be the next big profit maker. And at the International Pizza Expo,...Details
In today’s hyper competitive market, you have to always be thinking about new ways to generate revenue. Be it through sales, upgraded menus, or advertising, getting customers to spend more with each visit is a vital component to being successful for the long haul.
One easy way to drive additional sales of food and beverage is to implement a...Details
It’s no secret that concession sales are crucial to a movie theater to survive and remain profitable. Considering that, on average, concessions profits account for 40% of a theater's profits, it’s imperative to have a solid concessions strategy to ensure long term business success. But unlike happy endings, a concessions sales strategy is not...Details
More than Just a Transaction: Increase Concession Sales by Making Concessions part of the Experience
There are many ways an attraction can increase concession sales, some of them are easier than others, but when it comes to driving higher profits, attractions should rely on their unique selling point of being an experience. As an attraction, you are selling an experience. Be it a ball game, an interactive animal exhibit, or even a game of...Details
As the manufacturer for two of the most in-demand foodservice equipment products worldwide, we get requests all the time for customers to see our machines in action. People love to see how easy AutoFry is to operate or how truly fast MultiChef can prepare a delicious pizza. So with trade show season just around the corner, now is the time to...Details
Concession sales at a movie theater are some of the most profitable dollars coming through the door. With profit margins on ticket sales being razor thin, concession sales are critical to keeping a theater in business. Most theaters offer at least popcorn, candy and soda as part of their concessions sales strategy, but what's stopping them from...Details
As one of the last standing drive-ins in the state of Oklahoma, and one of only 338 drive in theatres left in America, Chief Drive-In Theatre is a little slice of heaven. Built in 1949, the historic Chief Drive-In is open year round and known for their reasonable prices for movies, miniature golf, great food and an all-around good time.